The world of SEO is changing rapidly, and if you're still relying on tactics that worked five years ago, you're likely missing out on a flood of potential clients.
In a recent YouTube video, Wes McDowell reveals that the traditional rules of Google search are being rewritten by AI and evolving user behavior. The search results page is no longer just a list of links; it's a dynamic mix of AI-generated answers, videos, and community discussions.
This shift demands a new approach: Generative Engine Optimization (GEO). Forget keyword stuffing; success now hinges on demonstrating genuine credibility and value to AI. This video outlines five actionable strategies to ensure your business is the one recommended by these intelligent systems. Plus, it explores why YouTube is becoming the new frontier for lead generation, offering a 'double dip' opportunity for visibility.
If you want to stay ahead of the curve and understand how to navigate this new era of online visibility, this video is a must-watch.
A big shout-out to Mary Nevius of Webie Design, who first shared this insightful video in the Joomla Facebook group, prompting me to watch it!
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